Why protect the key people in your business?

Because it will provide you and your business with Cash, Control, and Certainty if a key person is not able to work due to illness or accident — ensuring the right funds reach the right hands, at the right time, for the right purpose, when sh*t hits the fan.

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We help business owners secure Cash, Control, and Certainty by protecting key people—ensuring the right funds reach the right hands, at the right time, for the right purpose.

Download FREE Template - Planning for Key People Loss pdf

Risks business owners need to consider.

Business Risks

Reducing / Eliminating debt (reduce interest, frees up cash flow, takes pressure off)
Covering the cost of replacing a Key-Person who directly affects the business's cashflow
Funding the buy-out of shares, so that shareholders don't end up in business with unknown parties

Owners Risk

A business continuity plan if a shareholder passes away prematurely or is permanently disabled:

Having correct policy ownership and/ or having benefits nominated for another person/ entity;
Having a formal share-holder agreement / "buy-sell" agreement/ shareholder insurance trust. These methods will ensure that funds will be received by the right people/ entity intended.

Family Risks

Family / Personal Risks sits separately to business and owners risks:

Using insurance to overcome business and owners risks will assist the business and surviving shareholders - however insurance protection is important for deceased/ disabled shareholders family.
This is your standard Life, Trauma, Health, Income and Permanent Disablement insurances.

And we advice on how to protect against these risks.

Key Persons Cover

This is a business insurance that provides financial protection if a key individual—such as an owner, CEO, or specialist—becomes seriously ill or passes away.

It pays a lump sum to help cover costs like hiring a replacement, paying debts, or offsetting lost profits. The coverage amount depends on the business size and the key person’s role.

In New Zealand, key person cover acts as a financial safety net, helping businesses stay operational despite unexpected disruptions.

Business Income Protection

This cover helps businesses stay afloat by covering lost revenue due to events like fire, flood, or natural disasters. It provides a percentage of pre-loss income for a set period, helping cover expenses like wages and rent.

This cover is crucial for small businesses that may struggle during extended revenue loss. Policies have a waiting period before payouts and a coverage limit based on the selected plan.

Business Debt Protection

This covers helps businesses repay debts if a key person becomes seriously ill, injured, or passes away. It provides a lump sum to reduce financial strain and protect business stability.

This cover is essential for debt-heavy businesses, preventing financial hardship or bankruptcy. It also reassures lenders, making financing easier. Policies have a waiting period and a coverage limit based on the selected plan.

Shareholder Protection

This cover helps Kiwi businesses maintain stability if a shareholder becomes seriously ill, injured, or passes away. It provides a lump sum to buy the affected shareholder’s shares, ensuring fair value for their family while keeping control within the business.

This cover is crucial for businesses with multiple shareholders, preventing disputes and securing financial support for families. Policies have a waiting period and a coverage limit based on the selected plan.